How to get science across to the public

Following up on comments by the maker of Flock of Dodos, PZ Myersh has taken to task the idea that we ought to dumb down our message in order to entertain [summarized by PvM here, with links]. On the Dino List, Kent Stevens posted the following analysis of why science programming is so poor in terms of the sets of audiences and advertisers, which I think needs to be widely available. He has given permission to reproduce it:

The Calculus of Science Documentaries

[Read the rest on my blog, Evolving Thoughts]